Jujube Li

jujube li

Singapore

Jujube Li received her college education and training as an architect in the environmentally conscious state of California, USA. She subsequently opted for sustainable fashion and graduated from the Instituto Marangoni, Italy in 2007. She subsequently founded Jujube in 2008, and since then she has received press reviews from Asian Geographic, Harpers Bazaar, Business Times.  JUJUBE® ‘s prêt-a-porter women’s collection attempts a holistic eco-design approach by combining materiality with methodology, inspired by the motto “Save Cost. Save Space. Save the Earth.”

Jujube Li says: “Fashion can affect change in our attitudes and in our perspectives. I made the choice to affect change through fashion because I believe that making permanent change in habit requires permanent change in perspective.”